Forem Labs

Forem Labs is the AI operations layer for service businesses.

Live in fitness and home services.

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Verticals We Operate

Two verticals live. Same operations layer underneath.

Every deployment follows the same architecture. We do the job. You approve. No software to learn.

Fitness Operations

Client management. Team operations. Daily reporting. Retention.

Home Services Operations

Lead generation. Pipeline management. Customer lifecycle. Storm response.

How It Works

You talk. We build. It runs.

We learn your business

We study how you actually operate. The bottlenecks, the dropped follow-ups, the workflows that depend too much on you.

We ship your agent

We build and deploy an AI agent around your specific workflows. Built for your business, not a template.

It gets smarter

We manage it, optimize it, and it learns from every interaction. Your agent gets better the longer it runs.

The Fit

Built for people who run things.

You're the bottleneck in your own business and you know it.
You've bought software before. It became one more thing to manage.
You know what should happen every day. You watch it not happen.
The next hire you need costs more than the problem is worth.
You don't need another tool. You need the work done.

Who We Are

Operators who build. Not consultants who advise.

We come from live operations. Tours, festivals, jobsites, gym floors. Environments where execution isn't optional. We built the operations layer to solve our own problems first. The problems weren't unique. What we needed didn't exist.

Two verticals live. Proven architecture underneath.

Phil Bushée

Founder

Kimber Bushée

COO

vs Software

Software asks you to do the work differently. We just do the work.

The Software You've Tried

You learn it.
You configure it.
You maintain it.
You convince your team to use it.
Same product every competitor gets.
It breaks. That's your problem.

A Forem Agent

Built around how you actually operate.
Does the work. Not just organizes it.
If it breaks, that's our problem.
No behavior change. No training. No rollout.
No dashboard. No login. Just a text.
Gets smarter the longer it runs.

Start Here

Tell us what work you want done.

One conversation. We come back with the agent we'd build for you.